Are You Checking on Your Web Analytics?

Marketing over the web is probably one of the easiest, fastest and most measurable way to identify communication between your advertising/marketing efforts and audience. There is no excuse to not put yourself on the web already today – From manufacturing plants to die-hard David Beckham fans, the Internet is a medium that allows you to be extremely customized, free, easy and effective for both your business and yourself.

Today, you don’t even have to bother submitting your website address to search engines anymore: They find, index and lead people to your website for all you care.

Google the data-hungry company, gives you a million reasons to use them – Free, highly personalized & customizable, powerful & effective, gives you credit without you asking for it, etc. And for all you know, they are everywhere on the web: Registrars, search engines (which makes them huge database centers for individual to business profiles), application providers, social network platform, advertising center, etc. So you may ask – “What are they doing?” If you keep track of this company’s whereabouts, you’ll know why they do this – Data.

So should your company, too. Collecting data is never enough: You can never understand your customers fully by looking at raw or translated data itself. Web analytics can only tell you a story, provide ideas, proof and trails for you make an assumption. Google has by far created an advantage for themselves through data – The more you get, the more you understand. Yet again, so … Read More

An Overview of Website Trends in 2011

Just like everything else, websites also follow a certain trend. One proof of this is the change in the level of interaction and designs that websites continually showcase per year. Website trends last year focused more on big, bold logos and banners that took up an entire homepage. This year, something simpler yet more powerful takes center stage.

Be ready to welcome change in web design at the close of this article.

The key to the creation of sites that follow this year’s website trends is more HTML5 + CSS3. Yes, there will still be some Flash involved; but it will no longer be as elaborate as last year. This shift has been brought about by the blatant misuse of this technology by most website designers. For instance, a website that uses Flash requires the user to download a flash player in order to marvel at the beauty of the design. If I were an ordinary internet user, I will hit the “back” button the moment I get a message telling me to download Adobe.

HTML5 and CSS3 have been used by most designers in the past but were forgotten when Flash came into the picture. Now that the audience’s response has been gauged, it appears that a majority of users still prefer the basic and simple designs backed by HTML5 and CSS3.

Gone are the days of website trends using more vibrant and dynamic colors are widespread. To be honest, who can appreciate colors that seem to blur the … Read More