Marketing over the web is probably one of the easiest, fastest and most measurable way to identify communication between your advertising/marketing efforts and audience. There is no excuse to not put yourself on the web already today – From manufacturing plants to die-hard David Beckham fans, the Internet is a medium that allows you to be extremely customized, free, easy and effective for both your business and yourself.

Today, you don’t even have to bother submitting your website address to search engines anymore: They find, index and lead people to your website for all you care.

Google the data-hungry company, gives you a million reasons to use them – Free, highly personalized & customizable, powerful & effective, gives you credit without you asking for it, etc. And for all you know, they are everywhere on the web: Registrars, search engines (which makes them huge database centers for individual to business profiles), application providers, social network platform, advertising center, etc. So you may ask – “What are they doing?” If you keep track of this company’s whereabouts, you’ll know why they do this – Data.

So should your company, too. Collecting data is never enough: You can never understand your customers fully by looking at raw or translated data itself. Web analytics can only tell you a story, provide ideas, proof and trails for you make an assumption. Google has by far created an advantage for themselves through data – The more you get, the more you understand. Yet again, so … Read More