A well-thought out blog can be a wonderful thing. It’s a chance to give your clients a glimpse of your personality, it could bring you extra work and it could help you make valuable connections. But (and it’s a big but) that’s only if you’re willing to invest the time.
Effective blogs take time and work, but if the thought of regularly posting doesn’t send you running for the hills, they can be very rewarding too. Here are some of the reasons why.
1. Exposure and visibility
A blog is a great platform to demonstrate who you are, what you do, and generally put your name out there. It’s your chance to put a personal stamp on your work and write about what you love. In short, it’s a constantly updating advert for you and your brand.
2. Low cost
Blogs are cheaper than websites and the cost to maintain them is minimal. They do incur a time investment though, unless you are happy to pay someone to write posts on your behalf.
3. Building your brand
Creating a brand takes time. Consistently well-informed and high quality posts will begin to build an impression of you and your work that potential clients can trust, so it’s important to focus on providing information that your readers will find useful, even if it’s not directly related to your services. The key is quality and frequency – well-written posts demonstrate your knowledge, while updating your blog regularly will help people to …Read more