When you want to maximize your ROI from your ecommerce marketing, you need to make sure you personalize your marketing efforts. Personalization can be achieved in several different ways, from utilizing a prospect’s name in the subject line of an email to tailoring product recommendations based on their previous purchases. Regardless of which type of personalization you use, it will ultimately lead to higher levels of engagement and a faster customer buying journey.

Social media

Social media is a growing force in ecommerce marketing. Social media offers businesses the opportunity to interact directly with their consumers and solve problems. It also improves the search engine results and traffic to the website. Businesses that ignore social media are missing out on tons of potential customers. If you’re thinking about using social media in your ecommerce marketing efforts, here are some tips.

One way to use social media for ecommerce is to … Read More