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Healthcare Marketing: 3 Highly Effective Strategies

Marketing plays a key role in the growth of every organization, including medical practices. And since more and more people today are able to access information regarding their health as well as healthcare services, it’s becoming imperative for medical practitioners to establish a presence online. The days when doctors would mostly depend on personal referrals are coming to an end. Without a solid marketing strategy, your practice may be left behind and you may even be out of your job soon.

The marketing strategies that work for dentists, doctors, and other medical practitioners are the same as those that work for other types of organizations, with maybe just a few minor differences. Let’s have a look at three of the most effective healthcare marketing tactics:

Add emotions to traditional marketing campaigns
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The purchasing choices of many people are still largely influenced by traditional media. TV, radio, and print media can all be effective marketing channels for doctors, if approached in the right way. Adding emotional appeal to your marketing messages is the golden rule here. You could, for example, give the story of a patient who found healing for a condition they’d struggled with for a long time. People find it easy to connect with stories, so use them in your electronic and print advertisements, and you can expect a decent conversion rate.
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Most people today will just hit the internet when they are looking for a doctor. They will type search terms like “dentists near me” or “Tampa FL doctor” in the search engines, and be presented with some of the top healthcare pros in their region. Many doctors who have not optimized their websites to appear in the first page of Google and other search engines are missing out big.

So how you show up among the top search results? One of the top ways to rank your site is to establish an authoritative blog. Blogging allows you to offer people useful advice on preventing or healing some medical conditions. The goal is to share knowledge, and in the process establishing yourself as an authority, so that patients can consult you when looking for solutions to their problems. Once readers begin to share your blog content, more people will visit your website, and the search engines will rank it higher.

Harness the power of social media

Business without a presence on social media are missing out on the a huge potential market. Healthcare is a huge part of people’s live, just like other things. This means they’ll naturally want to engage your practice on Twitter, Facebook and other platforms. Being present on social media will allow you to share important information and connect with potential patients in a more personal manner.

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