The Essential Laws of Marketing Explained
The Most Important Marketing Tools – How to Choose the Right One
1. Yourself – your style, personality, expertise, background and so forth.
2. Your marketing communication and message.
3. Your investment such as your time and money.
On the other hand, the marketing tools that you are going to choose so as to convey your marketing messages to your target audience also play a vital role in your marketing strategy. And in order to make this point clearer, I have categorized the different and most commonly utilized marketing tools as well as strategies into three different groups.
1. The direct approach takes in brochures, flyers, cold calling, ads, websites, as well as direct mail: the advertising strategy is certainly obvious, it is a type of one on one communication directly to your target people and mainly focuses on the benefits that your products or services can give to its … Read More