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(St. Petersburg Beach, FL)–In the past, seo marketers made their living cramming keywords into content, often even using irrelevant but popular keywords just to attain visitors. Today is a new world in the SEO marketplace, where the new rule of thumb is “Content is King.” One of the most popular ways to convey new content, according to Clayton Johnson, spokesperson for The HOTH, a local SEO firm, is through the use of a blog.

According to Johnson, blogs offer a number of advantages for businesses. “It doesn’t matter if you are a small business, or a large international firm, blogging is fundamental to an online content marketing strategy. Of course, the number one goal of a blog is to drive more traffic to a website, but it does far more than that. It establishes the company as an industry leader, setting your brand up for success.” However, … Read More

Why One Should Have a Website Hosted by WordPress Deciding on the host is imperative especially when one has the thought of creating a website in the near future. Among the platforms individuals have found to be most preferable include content management system. Among the reasons that have made CMS to fall under the category of popular platforms include its easy maneuverability as well as its cost effectiveness. One should not have to figure out how he or she should train on things to do with coding for him or her to be able to add content on the website hosted by WordPress. With a WordPress in place, one has easy time adding blogs, products, pages among other things on the web pages. One can also access easy training which does not demand a lot of time for one to fully learn. After the training, one saves money as he … Read More

Different Advantages to Using an Open Source Website Tool Today, you could find a lot of web development platforms and some of them are actually simple and fast tools that is found to help create an operational website only in several minutes. Some even have the simple procedures of installing them and you could easily start customizing its look to which is going to suit with your requirements. If this is exploited in the right way, it plays an essential role in internet marketing effectiveness and on the entire business growth. It actually has been proven that sites which are made through these kind of platforms are the ones which are interesting and are considered to be effective tools for marketing. They are mostly free pre-designed websites that is able to enable a business in marking them presence online through allowing them in showcasing their services or products through images, … Read More

Learn More about WordPress A website or also written as web site is already recognized as one of the most essential components of the internet world, and most of the user of the internet typically knows the functions of a website, which is basically true for a fact that they are always facing one as they surf through the internet and most of the internet users are using it for their very own purposes and intentions. There are basically four different types of websites which is classified regarding to its purposes and uses, namely the government website, non-profit organization website, personal website and commercial website, and a website is defined as a collection of web pages which includes media contents like videos and images or pictures and typically websites are only accessible through the use of the internet, may it be on Wi-Fi connections and LAN or local area network. … Read More

The Most Important Marketing Tools – How to Choose the Right One

1. Yourself – your style, personality, expertise, background and so forth.

2. Your marketing communication and message.

3. Your investment such as your time and money.

On the other hand, the marketing tools that you are going to choose so as to convey your marketing messages to your target audience also play a vital role in your marketing strategy. And in order to make this point clearer, I have categorized the different and most commonly utilized marketing tools as well as strategies into three different groups.

1. The direct approach takes in brochures, flyers, cold calling, ads, websites, as well as direct mail: the advertising strategy is certainly obvious, it is a type of one on one communication directly to your target people and mainly focuses on the benefits that your products or services can give to its … Read More