The Impact of Google Penguin 4.0 Update
Site owners have realized that the best marketing tool they could ever use is SEO, and that has made them try all manner of tricks to improve their rankings. The use of black-hat techniques by a select number of them is also common. With the use of such tactics, a site gains an unfair advantage over other that do not, even though they are in the same category or industry. Search engines have become smarter by introducing various means of identifying and penalizing sites that use the prohibited techniques. You will, as a result, hear of the term ‘updates’ that simply means the announcement or institution of procedures to curb black-hat tactic use. Here is a look at what the latest updates by search engines mean for you.
The adverse consequences of using spammy links are now immediate, meaning that your site will get penalized much faster than was the case in the past. On the other hand, if you have been using white-hat techniques to boost your organic rankings, your site will benefit from a promotion, meaning that its visibility will enhance significantly.
The most current updates will be continuous, so it will be hard to use black-hat techniques in the future. For many site owners, it may be a good time to use new domains that have no link reputation instead of spending time and money on their old ones.
A while ago, you could benefit from correcting the aspects that got your site prohibited but still suffer penalization for month or years later since search engines took long to make the needed changes to your rankings. Such a scenario was disadvantageous because you would lose traffic and the potential revenue that accompanies it even after complying with the requirement of search engines. With the latest updates, your site will be freed almost immediately, which is positive news for those who had ignored the use white-hat techniques.
The pages that have elements of black-hat techniques are the only ones to be affected by the latest updates but not the entire site. In past instances, a whole site could suffer the adverse consequences of the spamming. So, if you only had used prohibited techniques on certain pages, the corrective action needed does not involve a lot of work.
Outdated websites and the use of old optimization tactics will also get you penalized by the recent updates. Industrial manufacturer’s sites are, particularly going to suffer most in this respect. The real-time tracking of websites to be used will mean that companies have to update their sites often and use the latest SEO tactics.
Using quality content has always been rewarded and will continue to be with the updates in place. Content in this sense means text, videos, and images. Search engines have always rewarded sites that use quality content in the past, which is a trend they wish to continue even with changes in other areas.
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