Why No One Talks About Guides Anymore
Google Penguin 4.0 Update: What You Need to Know
Firstly, you may ask, what exactly is Google Penguin? Google Penguin is merely a codename for an algorithm that Google webmasters have developed that is able to punish websites that violate Google’s Webmaster Guidelines. Google Penguin works by decreasing the search engine rankings of websites that violate the aforementioned Google’s guidelines. Websites violate Google’s Webmaster Guidelines specifically by using black hat SEO techniques, meaning that they deliberately manipulate search engine indexes, making their website’s search engine ranking go up. The rank of a webpage artificially and illegally increases through the use of link schemes, or the increase of the links that are pointing to a page.
Google penguin, in more simpler terms, acts as a filter for sites that spam Google’s search engines. Although there exists a regular Google spamming system, Google Penguin is still needed to detect some spam techniques … Read More