The Impact of Google Penguin 4.0 Update

Site owners have realized that the best marketing tool they could ever use is SEO, and that has made them try all manner of tricks to improve their rankings. The use of black-hat techniques by a select number of them is also common. With the use of such tactics, a site gains an unfair advantage over other that do not, even though they are in the same category or industry. Search engines have become smarter by introducing various means of identifying and penalizing sites that use the prohibited techniques. You will, as a result, hear of the term ‘updates’ that simply means the announcement or institution of procedures to curb black-hat tactic use. Here is a look at what the latest updates by search engines mean for you.

The adverse consequences of using spammy links are now immediate, meaning that your site will … Read More

The Plus And Minus Of Google Penguin Update

In April 2012, Google has launched Penguin Update to catch websites that are deemed to spam the search results. To be in particular, to be able to catch those that buy links or get them via link networks mainly designed to boost the rankings of the website. This update is aimed to decrease website as well as web pages rankings that are using black hat SEO techniques.

Of course, different sites have a different page ranking given by Google to them. This page rank determines the frequency of its appearance on search results supposed that they are related to the search keyword used by people. To give you an example, if the end user searches for watches and jewelry and your page is dealing with it, you’ll get higher page ranking than others, which puts you on 1st or 2nd pages of … Read More

Google Penguin 4.0 Update: What You Need to Know

Firstly, you may ask, what exactly is Google Penguin? Google Penguin is merely a codename for an algorithm that Google webmasters have developed that is able to punish websites that violate Google’s Webmaster Guidelines. Google Penguin works by decreasing the search engine rankings of websites that violate the aforementioned Google’s guidelines. Websites violate Google’s Webmaster Guidelines specifically by using black hat SEO techniques, meaning that they deliberately manipulate search engine indexes, making their website’s search engine ranking go up. The rank of a webpage artificially and illegally increases through the use of link schemes, or the increase of the links that are pointing to a page.

Google penguin, in more simpler terms, acts as a filter for sites that spam Google’s search engines. Although there exists a regular Google spamming system, Google Penguin is still needed to detect some spam techniques … Read More

THINGS YOU SHOULD KNOW ABOUT THE PENGUIN UPDATES.

Popular search engine websites are known to change and renew their search engine processes and systems at a constant pace to make sure that all their search results are providing good and relevant content to web surfers. For, any updates implemented that a website might not be aware of, would definitely have a negative effect on it. Since it is always important that your site is ranked strategically and effectively in all the major search engine results to ensure that it gets optimum visibility and potential for sales.

This resulted to many digital marketing experts to completely change their online marketing strategies and styles in order to ensure that what they are implementing are in accordance with the updated search engine results rules. Though as is often the case, many digital marketers and SEO professionals have found it quite difficult, and a … Read More

Everything About Google Penguin

Google Penguin is the given codename for update in Google’s algorithm that was first announced on April 24, 2012. This update is focused to decrease search engine rankings of the websites that have violated Webmaster Guidelines set by Google by making use of now declared black hat SEO techniques, which involved in increasing the website’s ranking artificially by manipulating the links pointing to the page. The way these tactics are described is called as link schemes.

As what estimated by Google, the Penguin will likely affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a bigger percentage of it is highly spammed languages. On the 25th of May 2012, Google has yet again revealed another Penguin update called Penguin 1.1. With regards to this update, it’s about to affect around less than 1/10 … Read More