The Plus And Minus Of Google Penguin Update
In April 2012, Google has launched Penguin Update to catch websites that are deemed to spam the search results. To be in particular, to be able to catch those that buy links or get them via link networks mainly designed to boost the rankings of the website. This update is aimed to decrease website as well as web pages rankings that are using black hat SEO techniques.
Of course, different sites have a different page ranking given by Google to them. This page rank determines the frequency of its appearance on search results supposed that they are related to the search keyword used by people. To give you an example, if the end user searches for watches and jewelry and your page is dealing with it, you’ll get higher page ranking than others, which puts you on 1st or 2nd pages of search results.
With the proper use of different SEO techniques, the website owner has the ability of manipulating the results, allowing them to get higher page ranking, which makes their site appears on first page. On the other hand, with the launch of Google Penguin update, those who are using black hat SEO techniques like cloaking, keyword stuffing and the likes will be given with lower page ranking and penalized, which brings them in a disadvantageous position. Websites that make use of SEO techniques which are permitted by Google will not be affected that much by this update.
The update is beneficial to website owners that are not using forbidden SEO techniques and instead, using legit or white hat SEO that are permitted by Google. This is increasing their page ranking a lot while generating more customers in the process since their websites are likely to appear on top of search results pages.
The update also beneficial for the users who are largely depending on internet to find sites that are offering particular item or service that they’re looking for. With this update, they are able to find websites that are more reliable and avoid those that are spammy and brings no relevant content to what they are looking for.
The thing is, this update has made many small enterprises to be affected negatively to the point that it pushes them out of the game. This is due to the reason that most of these small businesses depend on SEO techniques in order to keep up with bigger and more established companies. Not only that they will be penalized for using SEO techniques but they are given with low priority on search results as well with this update.